#Content Marketing
Want to Drive More Engagement with your Blog Posts? You’ll need to fix five things
There are lots of great reasons for brands to write, blog and contribute articles. Companies that blog reportedly see 97% more links to their website and are 13x more likely to achieve a positive ROI on marketing efforts [2]. Consumers also want great blog content – 47% of buyers view three to five pieces of […]
Seven trends SMEs should be across this year
It’s hard to believe we’re more than a month into the new year. Many corporates didn’t return to business until after Australia Day, giving the SME owners who’d been in full swing for a few weeks a great head start. To capitalise on this early advantage, here are some of the trends SME owners should […]
Is it time to outsource parts of your start-up?
Is your start-up gaining momentum to the point that work is piling up and your small team is struggling to keep up? Outsourcing a few tasks might be just what your team needs to concentrate on their field of expertise and achieve the best possible results. Deciding what to outsource might be one of the key decisions you’ll make […]
Content marketing and remarketing: two useful processes, demystified for start-ups
Contrary to popular belief, effective marketing doesn’t require copious amounts of time and money; it just requires smart strategy. For start-ups with resource constraints, marketing can be neglected, and not prioritised as an effective way to propel their business into the market. However, in the competitive digital landscape, there is an increasing need for more […]
The importance of blogging for brand optimisation
The rules of branding have changed significantly since the dawn of the.com era. All organisations understand the importance of building an online reputation as they strive to win over new customers. Blogging is unquestionably one of the most effective ways for brands to position themselves. Experts have pointed out that brands that blog regularly generate […]
7 e-Commerce mistakes you are making right now and how to fix them
In 2016, the global eCommerce industry is set to take in over $1.15 Trillion dollars in sales. That is more than the GDP of Sweden, Finland and Greece – Combined. That turnover isn’t exclusively from multinational corporations either – but rather a large portion is from SMB’s. Unlike any time in history, the barriers for […]
How to create and editorial calendar for your business (and stick to it!)
It’s happened to all of us at one point or another. You’re going by your regular routine when you’re struck by an idea for a great blog post. You promise yourself that you’ll write it down later, but get lost in your tasks and eventually forget. Days pass, and you’re sitting at your desk desperately […]
How to run a successful content marketing campaign
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
How to write content for a business audience
What do you do when you click onto a webpage or a blog post and are confronted with a great big slab of text? If you’re anything like the rest of us, you probably shut down the page and move on to something else.
How to improve your content marketing
Content marketing has become a buzzword among marketers, and if you aren’t yet undertaking some form of content marketing for your business you probably should be.
How to get customers talking about your business online
In a world where your competitors are only one click away, increasing your franchise business’ online visibility is key to gaining more customers and growing your market share.
How to get people to subscribe to your blog
Blogging is a highly effective form of marketing – if your business doesn’t have a blog, you may be missing out on a great opportunity to engage your customers.
How to drive customer loyalty with content marketing
It’s a simple idea really – customers are the lifeline of any business, so keeping them should be a top priority.
Five newsroom principles that can help your content marketing
It wasn’t that long ago that marketing and journalism were considered opposite ends of the content producing spectrum.
Three cheap and easy ways SMEs can create content
Content is king! Creating and circulating valuable content can bring enormous benefits.
6 do’s and don’ts of content marketing
Think having a bold, eye-catching homepage is enough? Think again. Outbrain’s CEO shares his best strategies for attracting quality visitors to your site – and keeping them engaged.
How to create great content for your website
How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
How to tell if your content sucks
According to Twitter’s co-founders, the Web is awash in bad content. Are you part of the problem?
Content marketing isn’t a sales pitch, it’s about trust
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
Improve your content writing confidence: Four tips
Writing content has become increasingly essential to business owners as it allows them to spread the word about their business and communicate with prospective and existing customers, both in print and online. But this doesn’t mean writing is everyone’s fortè, so here are some tips for improving the confidence you have in your writing abilities.
How to get content marketing right
Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?
Is content marketing worth the effort?
Danielle MacInnis looks at whether small businesses should be spending time on content marketing. “The question floating around is, is it worth the time, effort and creative energy to create this content in its many varied forms?”