Tag · 2 stories
#Local Marketing
Advertising | Marketing ◆
Local marketing: Online tips for small business owners
Admit it. You’re just a little jealous of large corporations with bottomless pockets to spend on advertising. It seems like they can dominate any market. But, they do have a weakness – local markets. Even with billions of dollars, large corporations often find it difficult to compete against a well-positioned small business. Here’s how to […]
Dynamic Business · 2 min
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Growth | Import | Export ◆
How to market internationally
Exporters who have done well in Australia will often believe that their domestic campaign will work just as well overseas. But international markets are markedly different and exporters need to be aware of certain purchasing triggers and cultural factors before beginning their international assault. “Many SMEs think if they are successful domestically, they will be […]
Adeline Teoh · 2 min