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Export case study: Paul McCloskey on Laservision

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.

Paul McCloskey on Laservision

Exporting since: 1990

Key markets: Asia Pacific.

In the permanent attractions, architectural lighting and special events business for close to 30 years, Laservision’s first international project involved projecting laser images on the sides of buildings to entertain the thousands of people stuck in Thailand’s world famous traffic jams. Today, Laservision’s proprietary technology is exported to some 20 countries, and export accounts for about 90 percent of overall business. As well as receiving numerous business and export awards, founder Paul McCloskey was recently named as an Export Hero by the Australian Institute of Export.

Laservision represents one of only a handful of companies in the world that has the ability to build a permanent multimedia attraction from start to finish, and has a large portfolio of products conceived, designed, manufactured, and marketed from Laservision’s government accredited R&D facilities in Sydney.

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