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Export case study: Markus Deutsch on Fusion Sport

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.

Markus Deutsch on Fusion Sport                                                 

Exporting since: 2004

Key markets: UK, Ireland, Europe, South East Asia, Qatar, New Zealand.

It’s fitting that products from a sports-mad country like Australia should export to the world. Fusion Sport’s SMARTSPEED and SMARTJUMP go beyond current measuring technology and are used to develop training systems for individual athletes and teams in speed, endurance, pacing, reaction time, and decision-making in land-based sports. It seems the world likes what it sees, with sales making up 80 percent of revenue.

“What makes us stand out is our ability to integrate sophisticated wireless technology with innovative sports science expertise, and make it easy to use,” says Markus Deutsch, co-founder.

With high profile customers like the New Zealand All Blacks, and key soccer teams in the UK—such as Manchester United, Chelsea and Arsenal—the company is set to go far, a long way from the early days where budget accommodation meant that their first concern was protecting equipment from rats!

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Adeline Teoh

Adeline Teoh

Adeline Teoh is a journalist with more than a decade of publishing experience in the fields of business, education, travel, health, and project management. She has specialised in business since 2003.

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