Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Cleanevent
Exporting since: 1987
Key markets: US, UK, Europe, Middle East, Caribbean.
Cleanevent was founded in 1987. Winning its first overseas service provision for the 1996 Atlanta Olympic Games—including a management contract to take control of 43 appointed subcontractors—put Cleanevent on the export map.
Although Cleanevent no longer falls into the small to medium business category, they certainly were when the first big export gig came up. The company only went to Atlanta in view of positioning itself for the Sydney 2000 games, and were only selling A$5 million annually at that time. Now export sales contribute half of all revenue.
