By Joost T · 5 August 2008 · Growth | Import | Export
Discover the hidden key to building export relationships that drive sales. What if cultural differences were not just a barrier, but a doorway to global success?
Building export relationships goes beyond just making sales. Joost Thissen, director of the Cultural Resources Centre, offers tips on developing cross-cultural relationships for successful export sales. Over the past years I have heard people discussing the importance of cultural differences quoting the expression: ‘When in Rome, do as the Romans do’. What bothers me about […]
Tags: Business Relationships, Cultural Understanding, Growth | Import | Export, International Trade, Multicultural Relationships, Nukte