Joost T

Joost T

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Building cultural understanding and export relationships

Building export relationships goes beyond just making sales. Joost Thissen, director of the Cultural Resources Centre, offers tips on developing cross-cultural relationships for successful export sales. Over the past years I have heard people discussing the importance of cultural differences quoting the expression: ‘When in Rome, do as the Romans do’. What bothers me about… Continue reading Building cultural understanding and export relationships

Joost T

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