Tag: Multicultural Relationships

Building export relationships goes beyond just making sales. Joost Thissen, director of the Cultural Resources Centre, offers tips on developing cross-cultural relationships for successful export sales. Over the past years I have heard people discussing the importance of cultural differences quoting the expression: ‘When in Rome, do as the Romans do’. What bothers me about […]

Building good relationships is crucial to successful exporting. When it comes to multicultural relationships, failure to understand cultural differences can turn a win-win export venture into risky business. Have you ever walked away from a meeting, completely baffled by why you failed to succeed at achieving any goals? Those who work in the export business […]