‘Good morning Vietnam’ is on the lips of Australian exporters as they wake up to Vietnam’s export opportunities. Find out about this fast-growing economy to make the most of exporting to Vietnam. Vietnam’s transition from a centrally-planned to market-based economy has been anything but smooth. Modern day Vietnam still has numerous challenges to face. However, […]
China is opening its doors to foreign companies, and those that understand Chinese culture and the scope of the Chinese market will have an edge over competitors. Here are some cultural conventions to give foreigners an advantage when exporting to China: Small talk is critical to relationship building. Taking the time to make conversation will […]
Building export relationships goes beyond just making sales. Joost Thissen, director of the Cultural Resources Centre, offers tips on developing cross-cultural relationships for successful export sales. Over the past years I have heard people discussing the importance of cultural differences quoting the expression: ‘When in Rome, do as the Romans do’. What bothers me about […]
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