Investor relations: Why they’re more relevant than ever
By Rod North · 31 July 2012 · Advice
By Rod North · 31 July 2012 · Advice
Don't let fear of investors hold you back from growth. One expert reveals the shocking truth about what investors really want from you.
Many business owners are worried investors don’t want to inject money into their company while the world remains in a sustained bear market period. The same CEOs seem to think it’s better to keep a low profile rather than actually try to engage with potential investors. Well, one expert says this is a dangerous tactic. Here’s why.
Tags: business investors, engaging with investors, how to land an investor, investment decisions, investor confidence, investor relations, Investors, professional investors