Home topics small-business-resources Credit: Pawel Czerwinski Small Business Small Business Choosing colors for your brand Yajush Gupta April 6, 2023 The use of colour in branding is a potent tool that can evoke emotions and associations in consumers. It’s no surprise that some of the most successful brands in the world have harnessed this power to create instantly recognizable logos and color schemes. Think of McDonald’s with its red and yellow color palette, Starbucks with its distinctive green, and Ikea with its iconic blue and yellow. In today’s crowded marketplace, it’s crucial for brands to differentiate themselves from their competitors and make a strong impact on prospective customers. Choosing the right colours is a great place to start if you want to create a memorable brand identity. Bhavani Lee, the Creative Manager at Vista Australia, offers some valuable advice on how to do just that. When designing your brand identity, Lee recommends starting with a deep understanding of your target audience. What demographic are you trying to appeal to? What values and emotions do they associate with your industry or product? Once you clearly understand your audience, you can begin to select colours that will resonate with them. Stay Ahead of Colour Trends It’s essential to stay up-to-date with colour trends to ensure that your brand colours stay fresh and relevant. Research colour forecasts and trends, such as the colour of the year, which can give you inspiration for your own branding. Keeping up with the latest trends can help