Dynamic Business Logo
Home Button
Bookmark Button
Depressed employee with hands over his face

What to do when you’ve built it and no one comes

When you have something to sell, being stuck in one place isn’t always a winning idea. Fortunately, there is an alternative.

In a small enclosed mall near my home in Seattle, there used to be a little gourmet ice cream shop. The two women owners were very dedicated and worked long hours. But business was terrible because there wasn’t much foot traffic at the mall.

Today, though, business is great, and so is their lifestyle. The pair closed their store and bought an ice cream cart. Now, they sell their homemade ice cream treats at every busy, community event in town, from school dances to 4th of July parades. The foot traffic is incredible, they make tons of sales, and then they’re off work for a week or two. The profit is all theirs, with no big retail rent to pay.

When you’ve got something to sell, being stuck in one place isn’t always a winning idea. Fortunately, there is an alternative.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com