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Web 2.0 deemed ‘must have’ by business: study

Web 2.0 deemed ‘must have’ by business: study
A new survey has found that for many businesses in the Asia Pacific region, enterprise web 2.0 is a “must have” for their organisaion.
Independent IT industry analyst research firm, Hydrasight’s Enterprise Web 2.0 in Asia Pacific (Australia 2009) report confirms that a growing number of organisations in the Asia Pacific region have already adopted enterprise web 2.0-based solutions. Almost a third of respondents have enterprise web 2.0 applications in place, close to 50 percent note that enterprise web 2.0 is a “must have” for their organisation, while 10 percent of respondents have no deployment intentions.
The study revealed the top three enterprise web 2.0 applications are wikis, blogs and collaborative document management. Twitter was also cited as a significant tool based on its potential marketing value.
According to John Brand, research director for Hydrasight, the interest and adoption in web 2.0 has grown in Asia Pacific over the past two years. However he believes organisations still remain challenged by the difficulties in determining the appropriate application of web 2.0 technologies for their business.
“By embracing enterprise web 2.0 philosophies and related technologies, Hydrasight believes organisations can improve their information management practices and actually enhance their compliance to record keeping requirements,” he said.

A new survey has found that for many businesses in the Asia Pacific region, enterprise web 2.0 is a “must have” for their organisaion.

Independent IT industry analyst research firm, Hydrasight’s Enterprise Web 2.0 in Asia Pacific (Australia 2009) report confirms that a growing number of organisations in the Asia Pacific region have already adopted enterprise web 2.0-based solutions. Almost a third of respondents have enterprise web 2.0 applications in place, close to 50 percent note that enterprise web 2.0 is a “must have” for their organisation, while 10 percent of respondents have no deployment intentions.

The study revealed the top three enterprise web 2.0 applications most used by businesses are wikis, blogs and collaborative document management. Twitter was also cited as a significant tool based on its potential marketing value.

According to John Brand, research director for Hydrasight, the interest and adoption in web 2.0 has grown in Asia Pacific over the past two years. However he believes organisations still remain challenged by the difficulties in determining the appropriate application of web 2.0 technologies for their business.

“By embracing enterprise web 2.0 philosophies and related technologies, Hydrasight believes organisations can improve their information management practices and actually enhance their compliance to record keeping requirements,” he said.

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Jessica Stanic

Jessica Stanic

Jessica has a background in both marketing and journalism and is dedicated to making the website the leading online resource for small to medium businesses with ambitions to grow.

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