Home topics news News News Why you should think about your QR code Michelle Gamble July 27, 2011 A few weeks ago our Gen Y-er went to the Good Food and Wine Show in Sydney. It was more an exercise of “pretend to look interested to get free wine samples”, but she had a good time anyway. While stumbling around the convention centre, she came across a few wineries that were using QR (Quick Response) codes on all their labels. With a quick scan you access info inc grape variety, tasting and wine making notes, pictures of where the grape was grown, food pairings and much more. Would she be more likely to buy a wine that had a QR reader? You bet. Would she have searched for the winery on Facebook or their website to get this information? No way. QR codes are expected to achieve widespread use this year and having a website will no longer be enough. QR codes give people immediate access to what’s relevant to what they’re doing right that second. People are more open to using apps and mobile devices for everyday transactions as they become more comfortable with their online and offline worlds colliding. They instantly connect a person’s real world with the brand’s online world. Although QR codes are relatively new here, they’ve been around in Japan for almost a decade and a few years in the states. They’re being used for a range of products and services – from New York