It doesn’t matter what industry you’re in. Without this skill, you won’t find success. Period.
I asked about 20 business owners and CEOs to name the one skill they feel contributes the most to their success. What did every one of them say?
Sales skills. Without solid sales skills they all felt success is almost impossible—in any field.
Here’s why. To many people the word “selling” implies manipulating, pressuring, cajoling… all the used car salesman stereotypes.
But if you think of “selling” as explaining the logic and benefits of a decision, then everyone—business owner or not—needs sales skills: To convince others an idea makes sense, to show bosses or investors how a project or business will generate a return, to help employees understand the benefits of a new process, etc.
…to read this article in full, visit leading US small business resource, Inc.
