Every business needs a social media use policy, and here’s how to create one.
There’s been no shortage of news these days about companies getting in trouble because of what they or a third-party marketers have done when taking to the socially-powered airwaves.
A common theme among those who find themselves caught in the crosshairs of the National Labor Relations Board, the Federal Trade Commission or even a company’s own employees is that the companies involved usually don’t have a social media use policy in place. Or if they had such a policy in writing, they didn’t do enough to educate their staff about the costs associated with ignoring the rules.
If you’re confused about why your company needs a social media use policy, I recommend reading “Social Media and Your Company’s Acceptable Use Policy.” If you’re gearing up to create a social media use policy of your own, here are ten steps: