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Sweatworking is the new networking

When you think of crazes taking the business world by storm, a new app or gadget is usually the centre of attention – until now.

According to a recent survey, ‘sweatworking’ is the up-and-coming craze, which sees Australian workers ditch traditional networking events in favour of meeting with clients and other business associates during work out sessions.

Conducted by Employment Office, the survey found that a quarter of Australian businesses are beginning to embrace the concept.

Tudor Marsden-Huggins from Employment Office, said that sweatworking allows busy workers to incorporate personal fitness into their professional lives.

“Sports and exercise is a really good way for people to find common ground. It helps break through the formality barrier that can exist with clients. Don’t forget it can be a bonding experience for co-workers in a relaxed setting,” he said.

“The average Australian employee now works a 50 hour week, which can make it difficult to fit in daily exercise. Mixing exercise with meetings not only encourages people to stay fit, it’s also an innovative and healthier way to network,” Marsden-Huggins added.

While it’s easy to see the health benefits of sweatworking, the benefits aren’t limited to improved fitness – there are financial benefits as well.

“Instead of employees taking clients out to dinner and drinks for a whole afternoon, they are taking them for a 30 minute cycle, which is a healthier and more cost-effective activity,” Marsden-Huggins said.

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Gina Baldassarre

Gina Baldassarre

Gina is a journalist at Dynamic Business. She enjoys learning to ice skate and collecting sappy inspirational quotes.

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