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Social media tips from the Oscars

The Academy Awards may be a must-watch event, but is it also a must-Tweet? You be the judge.

The Oscars this Sunday may be a must watch event, but is it also a must Tweet event?

From its first presentation at the Roosevelt Hotel in Hollywood, Calif., in 1929, the Academy Awards was hardly the eye-candy extravaganza it is today. The celeb-packed awards ceremony didn’t even make it onto TV screens until 1953 — and only in 1966 was the event broadcast in color.

Although it’s taken years to innovate, Hollywood’s biggest night is now being broadcast in all of its interactive glory — from a new and improved Oscars App to the Academy’s adoption of social-media channels. “Our goal is to make sure fans are having a really full, immersive experience leading up to, during and after the Oscars,” said Karin Gilford, senior vice president of Digital Media at Walt Disney’s ABC network.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com.

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