The Academy Awards may be a must-watch event, but is it also a must-Tweet? You be the judge.
The Oscars this Sunday may be a must watch event, but is it also a must Tweet event?
From its first presentation at the Roosevelt Hotel in Hollywood, Calif., in 1929, the Academy Awards was hardly the eye-candy extravaganza it is today. The celeb-packed awards ceremony didn’t even make it onto TV screens until 1953 — and only in 1966 was the event broadcast in color.
Although it’s taken years to innovate, Hollywood’s biggest night is now being broadcast in all of its interactive glory — from a new and improved Oscars App to the Academy’s adoption of social-media channels. “Our goal is to make sure fans are having a really full, immersive experience leading up to, during and after the Oscars,” said Karin Gilford, senior vice president of Digital Media at Walt Disney’s ABC network.
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