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Six tips for maximising email marketing campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.

Email marketing can help businesses keep in touch with customers and prospects. But there’s a big difference between simply adding people to your contacts list and running a savvy campaign that drives traffic to your website and generates sales.

Here are some tips to help you maximize the power of your email marketing:

1. Split test your opt-in forms.
Split testing can be a powerful tool in the online marketer’s arsenal. You can test different variables on your website and in your marketing campaigns to determine which combinations will generate the most email subscriptions.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com.