Here is a guide for giving your business website a makeover that will help attract more clients in 2012.
When’s the last time you read your own website? No, seriously — the last time you looked at every page, clicked every link and read every word on it.
If it’s been a while, it’s probably time to refresh both your site’s content and its look. Here is a seven-step program for giving your site a tune-up — some tips are courtesy of David Rusenko, CEO and co-founder of the site-building platform Weebly, while some are my own:
1. Simplify. Do you have three sidebars crammed with different widgets? Get back to basics. Look at each page of your site and ask yourself what one action you’d like visitors to take — sign up on your email list? Pick up the phone and call you? Whatever it is, make that the only action to take on that page. Too many choices cause confusion and make prospects leave.
… to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com.