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Risk-takers? Not most entrepreneurs

Contrary to most stereotypes, entrepreneurs characterise themselves as more cautious than crazy, adventurous types.

It might be time to shelve one of the most common stereotypes about entrepreneurs and how they operate: namely, that start-up founders are crazy risk takers. New research from the United Kingdom suggests they are more cautious than the general population.

In a study of 250 British entrepreneurs, 52 percent described themselves as having one of three risk-averse character traits – wary, prudent, or deliberate. Psychological Consultancy Limited and the Association of Business Psychologists for global insurance company AXA conducted the study.

A mere 3.6 percent reported adventurous characteristics, compared to 12.8 percent of 2,000 individuals in the general public.

…to read this article in full, visit leading US small business resource, Inc.

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