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Project announced to help small businesses leverage digital opportunities

Small businesses are sometimes unaware of the digital options available to them. The Small Business Digital Champions project has been launched to encourage small businesses across Australia to understand and make the most of the digital technology options available to them.

The Australian Small Business and Family Enterprise Ombudsman, Kate Carnell welcomed this announcement.

“If small businesses are to remain nationally and internationally competitive, they must embrace digitalisation,” Carnell said.

“We’ve found the most common impediments to digital adoption are not knowing where to start, fear of technology, finding the time and understanding the benefits.

“However, research shows digitally enabled businesses save an average of around 10 hours a week and subsequently increase annual revenue by almost a third.”

Carnell said she supports the Digital Champion concept- a virtual train-the-trainer initiative where small businesses will be able to follow the digital progress of other businesses and see what can be realistically achieved in their own business.

“We also support the Trusted Digital Adviser positions in industry associations, as many small businesses look to their industry association for advice and support on a range of issues,” she said.

“Competence in digital technology is vital to a small business’ growth and their ability to employ.

“The statistics are clearly telling small businesses to embrace the digital world: get online, develop a website, get a social media presence, adopt e-invoicing and identify and use the apps that will make your business work better for you.”

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Gali Blacher

Gali Blacher

Gali Blacher, editor, Dynamic Business

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