CommBank’s brand new website, Signals, looks at consumer buying patterns and lifestyle trends to help Australians make better informed financial decisions.
Commonwealth Bank of Australia (CBA), which processes over 40 percent of the nation’s transactions each day, will draw on its extensive spending and savings data to provide Australians with valuable information on hot consumer topics such as childcare, eating in versus eating out, state of the real estate market, utility costs and many more.
Reports will be published on a monthly basis and will be supplemented by videos and infographics to help consumers visualise the data and to make the information more consumable. Informed comment and analysis will be added to ensure readers are able to understand the data.
The site will also host a number of interactive elements which will help users compare everyday spending, mortgage and personal loan payments, as well as savings to others in their demographic.
By providing Australians with freely accessible information about topical consumer subjects, Signals intends to foster a culture of responsible and informed spending.
“CommBank has always had a deep passion about improving the financial knowledge of all Australians. The reality is, the more information you have, the more inclined you will be to make better informed financial decisions,” comments Andy Lark, Commonwealth Bank’s Chief Marketing & Online Officer.
For more information, or to view the results of the first Signal, click here.