Microsoft’s highly anticipated web search engine, BING has been unveiled in the US overnight.
The search engine has been designed to compete with search engine giant Google and can intuitively understand what people are seeking on the net. It aims to shorten the time it takes people to find the information they need by making more information available on the first page of search results.
New features include: instant summaries of web page content, mouse-over previews of search results, thumbnail videos that play in the search engine itself and an automatically generated list of secondary search categories to help people refine their searches.
Over the coming years more features will be added to include a Twitter-like ‘Most popular searches’ function to show what other people have been searching for using similar or the same keywords.
Ninemsn, subsidiary of Microsoft, expects the search engine will bring the firm about $7 million in advertising revenue for each audience share point it can drag away from Google.
Ninemsn chief executive, Joe Pollard is excited about the benefits to business and consumers alike. “It’s hugely important, not only for our business, but for all businesses,” Ms Pollard said.
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