Dynamic Business Logo
Home Button
Bookmark Button

How to avoid a franchise fad

Before sinking your money into a hot franchise concept, make sure it’s the real deal — not a dead duck.

Nearly a decade ago, mealpreparation franchises promised to answer the age-old question of what’s for dinner. And for a while, time-starved Moms flocked to these commercial kitchens to assemble heat-and-serve entrees to bring home to their families.

Today, however, the concept doesn’t seem so savory. Dinner By Design and Entrée Vous, among others, have shuttered their franchising operations while others have tweaked their offerings or fielded lawsuits from disgruntled franchisees.

In hindsight, it can be easy to spot “fad” franchises that enjoy a mere flash-in-the-pan popularity. Some once-hot concepts — think eBay drop-off stores, cereal cafes or video-dating franchises — fall victim to ever-evolving consumer tastes; others are usurped by technology.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com.

What do you think?

    Be the first to comment

Add a new comment



Entrepreneur Magazine has been inspiring, informing and celebrating entrepreneurs since 1973. Entrepreneur.com offers real solutions to the challenges faced by entrepreneurs, including tips, tools and insider news to help build – and grow – businesses.

View all posts