Hewlett-Packard (HP) has made a counterintuitive play with the release of their revamped range of LaserJet printers, promising the printers will ‘pay for themselves’ in savings in paper and electricity.
Normally you would assume it is in a printer company’s best interests to encourage you to print more so they earn additional revenue selling you toner and paper, however HP has opted instead to focus on cost savings as the company urges small to medium businesses to take up their revamped printer range.
HP, after losing market share in the wake of the GFC hopes its new line-up of LaserJet printers for small and medium businesses (SMBs) in Australia and New Zealand will position the company for a return to growth.
With selected HP LaserJet Multifunction printers, HP believes the printers will actually pay for themselves from the energy and paper saved using these efficient devices.(1)
Richard Bailey, Vice President Imaging and Printing, HP South Pacific emphasised HP’s green edge with its new range of LaserJet printers.
“Today’s SMBs need to use their resources wisely, working smarter and faster to maintain their competitive edge as the economy recovers,”
“HP, the long-time leader in LaserJet technology, offers SMBs an unrivaled opportunity to accelerate their growth through industry-first printing technologies and products that actually pay you back.” Mr Bailey said.
Further emphasising the company’s green image, is the release of the HP Carbon Footprint Calculator, which gives SMBs the ability to measure and evaluate the existing carbon footprint of their current printer or printer fleet (including energy, paper use, carbon emissions) to understand how they can reduce their impact and save money through responsible printing.
*1) The calculations are based on energy savings based on HP testing using ENERGY STAR programs’ Typical Energy Consumption (TEC) method on HP LaserJet products with Instant-on Technology vs. top competitive models as of March 2009 and paper savings based on automatic two-sided printing available on select models.