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Gizmodo ‘stolen’ iPhone4G leak causes online mayhem

Tech blog Gizmodo has created massive buzz around the yet-to-be released iPhone4G by controversially leaking photos of Apple’s latest iPhone after a prototype was left behind in a bar.

iPhone update GizmodoGizmodo reported an unlucky Apple engineer had left the new model – disguised as a regular iPhone 3Gs – in a pub near Apple’s California headquarters.

Gizmodo’s breaking of the story online sent blogs and social-media forums such as Twitter into overdrive and as the news reached traditional media the story had already gone viral.

Allure Media, (the company behind Gizmodo) Managing Director Chris Janz said: “The speed in which we’ve seen this news break and the popularity of the story proves again that online publishing is the most direct way to get the word out.  If a story grabs the readers’ attention they’ll actively help spread the news.”

Allure Media reported significant increases in Gizmodo readership yesterday with the website reaching 103,000 Australian unique browsers, a 264 per cent increase on a typical average of 28,000 browsers.  Worldwide, more than 3.4 million unique browsers read Gizmodo on Tuesday.

The popular story provided Gizmodo with the largest Australian technology audience for the day, outperforming other publications such as CNET and the technology sections ofThe Sydney Morning Herald, News.com.au and The Age.

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David Olsen

David Olsen

An undercover economist and a not so undercover geek. Politics, business and psychology nerd and anti-bandwagon jumper. Can be found on Twitter: <a href="http://www.twitter.com/DDsD">David Olsen - DDsD</a>

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