Here’s how to use the professional social network to find marketing prospects and more.
If you joined LinkedIn and filled out your profile thinking it was essentially an online resume, you’re probably missing out on a world of opportunity. And no, we’re not just talking about finding a new job.
Sure, LinkedIn’s profile features are essentially the same questions you’d answer on a resume. But there are more than 150 million people there who are ready to do business. It is, after all, the professional social network. Here are four ideas that can help you turn LinkedIn into a prime source of new prospects for your business:
1. Attract a crowd.
One of the easiest ways to use LinkedIn is to create thought leadership content in your areas of expertise. Not only can you share interesting content from your own blog or website as status updates on LinkedIn, you also can dive into LinkedIn Answers and leverage LinkedIn Groups.
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