So you’re launching a business on a shoestring. Here are a few money-savers that you may have overlooked.
Sara Sutton Fell, founder and CEO of FlexJobs in Boulder, Colo., knows that coupons and deal sites aren’t just for consumers. Over the course of a year, Fell saved about $2,500 by using sites like RetailMeNot.com and CouponCabin.com to cut costs on everything from customer gifts to office equipment.
“It’s something many people do as consumers, but something I think a lot of businesses overlook,” she says. By simply typing in the name of a computer seller and the words “coupon code,” she was able to save $800 on computer monitors for her company. Frugal business expert Shel Horowitz, author of Grassroots Marketing: Getting Noticed in a Noisy World, advises startups to be relentless in their search for savings. Here are five simple ways to do exactly that.
1. Buy used. Very few businesses need expensive new furniture, filing cabinets or other fixtures, Horowitz says. Often used-furniture stores, auctioneers selling business assets or even Craigslist posts offer big savings on used office furniture and equipment.
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