Success is possible without capital, business plans, marketing plans, or even a great idea-but not without this key ingredient.
Think about the keys to business success: Plenty of capital. A comprehensive business plan. A thorough market analysis. Remarkable employees.
Each is definitely important. But there’s one essential trait every successful entrepreneur possesses:
Irrational optimism.
Why? To be successful you must embrace belief and push aside self-doubts: feelings that you aren’t smart enough, dedicated enough, adaptable enough, or simply that, in spite of your best intentions and best efforts, you won’t succeed.
Often other people don’t help. Family and friends tend to shoot multiple holes in your ideas-not because they want to bring you down but because they care about you and don’t want to see you fail.
…to read this article in full, visit leading US small business resource, Inc.
