Driving business online at Petals

By Lorna Brett · 8 July 2011 · Hot Tips

Petals' Bold Move: What's Behind the Acquisition?

Get the inside scoop on why Petals decided to join forces with Teleflora. Discover the strategies that will change the online floristry game forever.

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Summary

In the second of the Driving Business Online case study series, Petals florist reveals the motivation behind its decision to allow veteran US florist Teleflora acquire it.

Tags: business websites, driving business online, etail, etailer, Online, Online Business, Petals, Teleflora