A record 1.8 million Australians will shop via a mobile device on Sunday 8 December, according to forecasting by eBay.
Overall some 2.3 million local online shoppers will visit eBay Australia on this day alone of which a record 1.28 million will come via a mobile device. This is 30 per cent more than the previous busiest online shopping day last year, (9 December).
“Low interest rates has seen consumer confidence rise to its highest levels this year which means Australians are feeling good about gifting in the lead up to Christmas,” Nicolette Maury, Buyer Experience Director, eBay Australia said.
“In 2012, Australians who shopped online via a connected device were the minority but this Christmas more Australians will visit eBay.com.au via a mobile device than their fellow desktop shoppers,” she added.
Australians are leading the charge when it comes to mobile shopping. Some statistics include:
- On Sunday 8 December, a piece of women’s clothing will sell every 8 seconds and a piece of fashion jewellery will sell every 20 seconds via a mobile device.
- A record 140,000 items are forecast to be sold and $5 million worth of goods will be traded via a mobile on this day – 40 per cent more than in 2012.
Notably it isn’t just small items filling the shopping carts of mobile shoppers. Large items including fitness equipment and furniture are also commonly purchased via a mobile device.
“Consumers don’t think twice about purchasing large ticket items online anymore,” Maury added.