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Online retailers expand as Australians get comfortable online

Big Brown Box, an Australian online retailer, is expanding its product range as more people are choosing to shop online.

Online RetailersThe online retailer is increasing the number of whitegoods, electronic equipment and appliances available on its site, claiming that while people may visit traditional whitegoods retailers to see what the product actually looks like more and more people are choosing to shop online to get the best deal.

The rate at which visits to the site are being converted into sales has reached their highest average according to the General Manager of Big Brown Box Mr Steve Urquhart.

“Customers are saying that the website is easier to use and this is being reflected in visits being converted into sales which have reached their highest average so far,” Mr. Urquhart said.

“What we’re finding is that people are becoming more comfortable about buying online, even if they do visit other traditional retailers to see what the products actually look like. It’s certainly not surprising that they might have a look around and then shop on-line to get the best deal, particularly with us offering free delivery,” Mr Urquhart added.

Big Brown Box has expanded its product range to include audio visual accessories, small appliances, electric blankets and cooking appliances along with well known brands such as JVC, Sunbeam, Chef, Nikon, Olympus, Fujitsu, Morphy Richards, Dyson, VS Sassoon, Joh Bailey, Uniden and VISEA.