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Best Western rides tourism coat tails

Best Western Australasia is reflecting the steady recovery of the domestic tourism market, today announcing growth in both occupancy and average rates. Economic recovery

The growth of the Australian hotel organisation mirrors the recovery of the tourism market that has seen accommodation takings increase by 1.1 percent between the March 2010 and December 2009 quarters, according to the Australian Bureau of Statistics (ABS). Over the same period the estimate room occupancy rate experienced a rise of 0.3 percent to reach 63 percent.

Best Western Australasia has managed to maintain consistent growth in the Australasian marketplace, despite the continuing uncertain economic situation, according to Best Western Australasia Executive Director Rob Anderson.

“Overall, measurable business delivered to Best Western properties increased in both occupancy and average rate. Whilst growth has slowed compared to previous years, the results are still positive in view of the volatile market conditions and their impact on travel trends.”

“We are working even harder to maintain our increase in bookings and to ensure our members (property owners) businesses continue to grow. We have increased all our marketing activities and are offering our members industry-leading training courses that help maximise their skills and property revenue,” Mr Anderson added.

Best Western has strengthened the services it offers to members with the introduction of a New Member Manager and a Property Revenue Management service. The report also records an increase in guest satisfaction, with increased repeat visitation and membership satisfaction scores continuing to grow.