The latest monthly product trends update from Shopify is in, and we’ve also pulled out the top-selling items from Boxing Day specifically.
As with previous versions, Shopify analysed first-party platform data to reveal Australia’s top trending products for the month of December, as well as Australia’s favourite Boxing Day purchases. Shopify powers 25% of all online commerce in Australia, for reference. Diving into Boxing Day sales, Shopify discovered that Apparel and Beauty products dominated the top-selling product categories. The full list is below, which is based on the total volume of items sold.
Top 10 Boxing Day products by total volume:
- Shorts
- Lotions & Moisturisers
- Nail Polishes
- Eye Makeup
- Body Makeup
- Face Makeup
- Boxer Briefs
- Temporary Tattoos
- Trunks
- Sunscreen
Across the whole of December, Aussies embraced creativity, celebration, and self-improvement. The below data is based on trending products, that is those which have seen the biggest month-on-month spikes.
Do let me know if the below insights are of interest, and if you have any further questions.
Arts and crafts
- Aussies found themselves flexing their creative muscles over the holiday season with the highest trending product category in December being Colouring Books & Pads, which went up by 1345.1%.
- With the new year upon us, it’s the time to prepare the vision boards and take up journaling as a resolution. Bulletin Board Accessories (80.7%), Bulletin Boards (17.6%), Journals (12.5%) and Pens & Pencils (11%) all saw significant spikes MoM.
Holiday happenings
- The holiday season brought a surge in festive favourites, with Note Cards skyrocketing by 224.1% and Greeting Cards up 144.7% as people spread cheer far and wide.
- Shopify data proved that indulging in seafood remains a beloved holiday tradition with Fresh & Frozen Seafood sales jumping 64.4% in December. Sweet treats like Cherries (28.5%) and Chocolate-Covered Fruit (27.7%) also made their way onto holiday tables.
- Outside of mealtimes, Aussies kept safety top of mind, with Breathalyser sales soaring 77% as drivers stayed mindful of holiday double demerits.
- However, not all festive traditions endured during the Christmas season with advent calendars seeing a 90.6% MoM decline.
Waiting for boxing day to stock up on essentials
- Boxing Day was all about stocking up on our fashion, health and beauty essentials. Shorts took the highly anticipated top spot followed by a range of skincare favourites,
- with Lotions & Moisturisers, Nail polishes, Eye Makeup and Sunscreen all landing in the top 10 products purchased.
- Boxer Briefs ranked as the 7th most purchased item despite overall sales dropping by 67.1% MoM in December, while Trunks ranked 9th, continuing with the trend of shopping for bottoms.
- But it wasn’t all about stocking up on everyday essentials. Surprisingly, Temporary Tattoos ranked 8th on our shopping lists on Boxing Day as Aussies got festival-ready or sought to adorn themselves with something fun during summer.
New year, new me, new hobby
- As the year wrapped up, Aussies set their sights on cultivating new hobbies and deepening existing passions. Many tuned into their musical side with Electronic Musical Instruments soaring by 85.8%, while others aimed to capture memories with Instant Film Cameras up 72.2%.
- Gamers freshened up their favourite consoles with Portable Game Console Skins seeing a 132.8% spike, while green thumbs emerged as Greenhouse purchases grew.
- This year might be the one where Aussies finally invest in their dream ride, with Motorcycles & Scooters sales soaring by 102.2%. They’re also gearing up to ride the waves, as Bodyboards sales rose by 47.8% and Wakeboard Parts by 40.2% MoM in December.
- Aussies are unleashing their inner kitchen wiz, and are taking on new kitchen ventures with Yogurt Makers (41.9%.), French Presses (30.6%), and Barbecue Briquettes (26.7%) coming in hot in December.
- But while many Aussies opened their wallets for their hobbies, spending on everyday essentials remained important with the rise in Toilet Paper (79.3%) to purchases of Electric Toothbrushes which grew by 69.6%.
Please see other key figures below:
Top 10 in December:
- Colouring books & pads 1345.1%
- Underwater Camera Housings 531.1%
- Sound Synthesisers 263.9%
- Note Cards 224.1%
- Greeting & Note Cards 144.7%
- Electric Traps 141.9%
- Portable Game Console Skins 132.8%
- Motorcycles & Scooters 102.2%
- Water Sport Tow Cables 98.7%
- Electronic Musical Instruments 85.8%
Top trending tech products:
- Portable Game Console Skins – 132.8%
- Tablet Computer Parts – 43.7%
- Game Racing Wheels – 42%
- Turntables & Record Players – 39.5%
- Radios – 38.5%
- Satellite Receivers – 36.3%
- Game Controller Accessories – 32.1%
- Hard Drive Carrying Cases – 29%
- Portable Game Console Cases – 28.9%
- DJ Systems – 28.7%
Top trending food and beverage products:
- Oat Drinks – 75.4%
- Fresh & Frozen Seafood – 64.4%
- Seafood – 57.7%
- Cheese – 33.2%
- Cherries – 28.5%
- Chocolate Covered Fruit – 27.7%
- Stone Fruits – 24.8%
- Pastries & Scones – 24.4%
- Donuts – 24.3%
- Garlic – 22.9%
Top trending apparel products:
- Satchel Bags – 65.7%
- Wig Accessories – 56.3%
- Card Cases – 49.1%
- Track Jackets – 42.9%
- Bucket Bags – 25.9%
- Cowboy Hats – 16.3%
- Sweatpants – 14.8%
- Snow Pants & Suits – 14.8%
- Bucket Hats – 14.5%
- Watch Winders – 14.4%
