In order to grow, sometimes you need to partner with your competition.
When I started high school after moving to San Francisco, the first thing I did as a new student was become friends with the toughest guys on campus. I thought that if I was friends with these bullies, I was less likely to be beaten up. I was right.
A small startup entering a competitive market can benefit from the same strategy.
I recently wrote that one of the three ground rules for growing your company is to go after large markets. But large markets mean many players–many companies looking for their piece of the pie. So where does that leave you, a small company, when trying to claim your territory?
…to read this article in full, visit leading US small business resource, Inc.