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AIMIA unveils web trends project

The Australian Interactive Media Industry Association (AIMIA) today unveiled its new History of the Australian Web Project, which covers the major trends of the Australian internet since 2001.

The project allows users to track how the most popular online properties and services have evolved over the years and will continue to evolve.

AIMIA CEO, John Butterworth said the project has revealed some “fascinating insights into Australian web usage.”

Such insights include the rapid uptake of social media websites and the use of search engines to find information, and the popularity of online retailing. The project also reveals the speed at which Australians have embraced the Internet since 2001. Australian Internet usage has grown faster than penetration. Australia’s active Internet audience grew 60 percent (from 7.2 million people to 11.7 million) but in the same period internet usage more than doubled.

Paul McCarthy, chair of AIMIA Awards Judging and the creative force behind the project, said the goal of the project is to provide a “chronicle of Australia’s Internet and for it to become a captivating resource for students, industry commentators and others locally and around the world.”

To find out more about the project, please visit the AIMIA website.

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Jessica Stanic

Jessica Stanic

Jessica has a background in both marketing and journalism and is dedicated to making the website the leading online resource for small to medium businesses with ambitions to grow.

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