In a study on global mobile phone usage by Loudhouse Research it has been found that Australia is a land of ‘texters’ with 81 percent using SMS at least weekly.
In addition the research found 24 percent of Australians access the internet on their mobile phones, 22 percent use instant messaging and 10 percent use their mobiles to access social networks such as Facebook and Twitter.
Australians were above average in their interest in receiving offers and coupons delivered by mobile, with 47 percent vs. 39 percent global average. This provides businesses with an opportunity to enhance their marketing with mobile capabilities to drive sales and customer loyalty.
Surprisingly, considering the threat by bush fires and flooding, only 26 percent of Australians expressed interest in receiving mobile emergency alerts. The interest was only lower in South Africa, with 11 percent. Globally, emergency alerts were the most popular mobile services, with 46 percent of respondents indicating they would like to have access to such a service.
The research was conducted in 16 countries using an online methodology by Loudhouse Research, an independent market research consultancy based in the UK. At least 250 mobile phone users participated in the survey in each country. Overall, the survey was completed by slightly more than 4,100 mobile users. The countries in the survey were United Kingdom, Spain, Germany, Italy, France, South Africa, Mexico, United States, Argentina, Canada, India, China, Singapore, Malaysia, Indonesia and Australia.
