Home topics finance finance-cash-flow Cashflow Hot Tips Managing Cashflow Overstocked? Avoid these brand damaging mistakes John Coorey June 13, 2012 Having excess inventory can be very stressful and, as a result, many business owners rush into a sale and make mistakes that have the potential to impact their brand significantly. You can avoid these common mistakes by taking the time to ensure that you handle your overstocks correctly – with a little time and research you can sell your excess inventory for a profit without compromising the integrity of your business. One of the most common mistakes that stock sellers make is setting a very low price for their product and allowing consumers to see this price, thereby tarnishing the reputation of the brand . Once your customers have seen a low price for your product, it is very hard to convince them to pay the standard price in future. Selling products on eBay or daily deal sites can lead to this problem. It is essential that you use a high level of caution when deciding how and where to sell your product at a reduced price. Discretion is key. Daily deal sites also present a further potential problem for overstocks sellers in that they do not guarantee sale of your entire stock. Many people find that only small quantities of their stock will sell during the offer period, leaving the retailer left with quantities of product that have already been exposed to the market with a low value. You