LDN have launched a new letterbox advertising portal on their website. The quoting and booking tools on their website now enable small businesses to:
– Generate free instant letterbox drop quotes
– Hand pick the exact areas they wish to target
– Utilise a library of free flyer templates
“The feedback we’re receiving from our small business clients is that with the introduction of these new online mapping and flyer design tools, letterbox advertising is now the most powerful marketing tool they have at their disposal. Unlike any other media, small businesses can now hand-select the exact audience they wish to target from a Google map. This new ability to target only the audience that really matters significantly increases the potential for healthy R.O.I. – which is what marketing is all about,” said Tom Mahon, Marketing Manager at LDN and parent company Salmat.
The free flyer templates also make letterbox advertising more affordable than ever; with small businesses now able to walk away with a DIY-design and full print and distribution package, delivered to five thousand residential letterboxes that they choose themselves, all from as little as $589 including GST – or less than 12 cents per item.
LDN expects that the new features and improved functionality of the website will increase usage of the letterbox channel amongst not only local businesses, but also a raft of eCommerce start-ups and international organisations that have their sights on Australian customers.
“More recently, we’ve had a number of international organisations utilising the functionality of our online letterbox advertising portal. They love the fact that they can plot the areas themselves and execute comprehensive marketing campaigns in the suburbs of Australia, all from their desks in Europe or the US,” says Mahon.
LDN’s website traffic has skyrocketed in the last 6-months increasing over 300 percent, the LDN national service centre (1800 010 012) is now taking more than 1,000 calls per month and small business are certainly making the most of this incredibly powerful marketing tool.