Tag: Whiskas

Whiskas Purple and Trade Marks: A Case Study

Whiskas has for some time used a particular shade of purple in their packaging and marketing materials called “Whiskas Purple”, the company then sought to register the colour as a trade mark..

Kenneth Ti

Author

July 2, 2010

DB Brand Accounts

DB Brand Account

Seven loyalty program types: Pick the perfect fit

Discover the seven primary types of loyalty programs and learn how to select the ideal one for your brand.

Marcus Marius

October 30, 2024

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DB Brand Account

How to save on international business calling: 5 practical tips

When you’re traveling for business, making international calls can quickly add up. But with a few smart strategies, you can stay connected without blowing your budget. Many business travelers unknowingly overspend on roaming fees and international call charges. The good news is that by using tools like mobile apps, local SIM cards, and international top-up […]