Tag: Website

Running an online eCommerce site can be tricky business, so we asked Paul Sprokkreeff, Managing Director at online marketing agency Web Profits for five tips to turn a profit online.

Australian companies are giving social media responsibilities to staff with enthusiasm and an appetite for new technology rather than those with specific social media skills, according to the Future of Content report.

While many businesses seem to be moving forward and embracing all things online including social media marketing, when it comes to getting results through public relations, there is still a widely-held belief that print coverage is better than online coverage.

The mere thought of publishing a regular stream of content is daunting, particularly when you’re already busy with your day job. It’s something else that needs to be done, in an already busy schedule, however there are ways to make it more manageable.

In simple terms, using online to generate quality leads via inbound marketing is more cost effective than traditional outbound marketing, particularly when combined with established processes around ongoing lead-nurturing and sales conversion.

According to a recent global survey, online search has become a pivotal part of the consumer decision-making process, with 75 percent of search engine users not going past the first page of online listings when making a purchasing decision.

SEO or ‘Search Engine Optimisation’ is critical to your business being found online, so we asked Reload Media’s Managing Director Llew Jury to give Dynamic Business the low-down on the do’s and don’ts of how to get the most from SEO and Google.

Rishad Sukhia, a director and co‐founder of Australian digital agency Brightlabs, is still regularly surprised how little time, effort and thought go into many company websites. He offers his tips for creating a killer website.

With the countdown to Christmas now on, it’s not too late for small and medium-sized business owners to focus on the home stretch and engage consumers online – well after the opening hours of major stores.

Your customers are online and they’re searching for your brand and your latest advertising campaign. So how do you respond? Will Easton from Google Australia shares a few ideas to get you started: