Tag: Website

So you have a great new website and you’re using analytics but what are you doing with the information you collate and is it helping you tailor your online marketing?

The advent of online booking, which allows customers to research, plan and book their business trip at the click of a mouse, has completely transformed the way the travel industry does business – and for the better.

Running an online eCommerce site can be tricky business, so we asked Paul Sprokkreeff, Managing Director at online marketing agency Web Profits for five tips to turn a profit online.

Australian companies are giving social media responsibilities to staff with enthusiasm and an appetite for new technology rather than those with specific social media skills, according to the Future of Content report.

While many businesses seem to be moving forward and embracing all things online including social media marketing, when it comes to getting results through public relations, there is still a widely-held belief that print coverage is better than online coverage.

The mere thought of publishing a regular stream of content is daunting, particularly when you’re already busy with your day job. It’s something else that needs to be done, in an already busy schedule, however there are ways to make it more manageable.

In simple terms, using online to generate quality leads via inbound marketing is more cost effective than traditional outbound marketing, particularly when combined with established processes around ongoing lead-nurturing and sales conversion.

According to a recent global survey, online search has become a pivotal part of the consumer decision-making process, with 75 percent of search engine users not going past the first page of online listings when making a purchasing decision.

SEO or ‘Search Engine Optimisation’ is critical to your business being found online, so we asked Reload Media’s Managing Director Llew Jury to give Dynamic Business the low-down on the do’s and don’ts of how to get the most from SEO and Google.

Rishad Sukhia, a director and co‐founder of Australian digital agency Brightlabs, is still regularly surprised how little time, effort and thought go into many company websites. He offers his tips for creating a killer website.