Small businesses are falling short of meeting the needs and wants of digital-savvy customers due to a reliance on gut feelings and traditional ways of operating, according to Telstra Executive Director, Small Business, Brendan Donohoe. Commenting on the 2018 Telstra Small Business Intelligence Report, Donohoe said there was a gap between what customers want and […]
In today’s ever increasing online world, domain names have become one of the most important business assets for sales to consumers, contact with and promotion of businesses; however, many businesses do not turn their mind to the protection of their domain names, leaving themselves exposed to cyber-squatters or tactical competitors and loss of potential business […]
Does your website generate sales? I mean – lots of sales? According to EY, in 2017 94% of consumers research products and services online. So with that in mind, if you are like most businesses, you really should be getting more sales. And if your website is not converting into sales, even if it looks […]
It’s no use generating traffic to your website if you don’t know what your visitors are doing when they arrive. Fortunately, Google Analytics can provide you with everything you need to know about your website visitors so you can understand them better. This will allow you to provide them with exactly what they want, helping […]
Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products at the lowest prices and still be driving customers into the welcome arms of your competitors with a sucky customer experience. The same applies to the user experience on your website. […]
Determining the right marketing budget for your business can be difficult – it’s a fine balance between not spending enough and spending a lot more than you need to to be effective. The first thing you should do is look at your budget and how much you CAN afford to spend, before assigning numbers to different […]
1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into […]
When launching her handmade Jewellery business in March 2014, Melbourne designer Erin Browne resolved to take a gradual approach. The decision was fuelled by her desire to self-fund the brand, which meant part-time work, and form a deep understanding of the market she was entering. Wanting a hands-on education in ecommerce, she opened an online […]
When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]
While his competitors in automotive media ‘clung desperately to print’, Alborz Fallah was able to accelerate his start-up into the digital age. That was ten years ago. In September, Alborz sold a majority stake in CarAdvice to Nine Entertainment Company for $35 million. “It’s worth that and much more,” the 32-year-old Brisbanite told Dynamic Business. […]
