Word-of-Mouth marketing is simply conversations about a brand, product or service. It is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, service. Think about the last time you talked about a consumer experience with friends, family, or colleagues. Maybe it was how much they’d […]
Social media users are a diversity asset to businesses, according to Nareen Young, CEO of Diversity Council Australia (DCA). She said that while there were risks in allowing social media platforms such as Facebook and Twitter in the workplace, with sensible risk management policies this connectivity could be beneficial.
On Twitter’s fifth birthday, editor and publisher Jen Bishop shares her thoughts on how the social media tool has become an integral part of her working day.
More and more small businesses are using social media to grow their business, finding it an effective lead generation tool. We found out how they’re using it and share some top expert tips with you.
In Melbourne’s South Yarra, a small business called Thinktank Media is helping other small businesses get social. They’re proving a couple of important things. One is that social media really does make good business sense, and the other is that employing an agency to ‘do’ your social media for you is within the reach of SMEs.
The Qantas A380 engine blast has been named the worst Australian PR disaster of 2010, in the annual PR Disasters Awards by PR watchdog and blogsite PRdisasters.com.
Aussies might be social media savvy in their personal lives, but 60 percent of professionals surveyed don’t use social media to find employment.
Social Media platforms such as LinkedIn threaten the future of the 200-plus industry associations in Australia predicts online marketer Toby Marshall, CEO of Lead Creation.
Optus have released their Business Social Media Index in conjunction with the Council of Small Business of Australia (COSBOA) has found similarly poor uptake of social media among business (28%) to MYOB’s business monitor report released Tuesday (18%).
Businesses will be able to better understand the value of Twitter, with the launch of the research tool Tribalytic this month
