Brand strategist Jonathan Price discusses his company’s role in ‘refreshing’ Kathmandu
When Kathmandu announced its net profit had increased 64% in FY16, group marketing manager John Sette cited a comprehensive brand refresh as one of the factors that had contributed to an improvement in the company’s fortunes. He also praised the efforts of Melbourne brand and design studio SouthSouthWest, which had assisted in rebranding the travel […]