Tag: Startup Advice

How CJ Foods cracked the code on global brand localisation by thinking like locals, not tourists

Quality products & services and brand loyalty with customers are two factors of business success – and you cannot achieve either of these if your focus is on landing the cheapest price for a product or the manufacturing of a product you plan to sell.

‘Business is business’is the mantra of entrepreneurs. On the surface it alludes to the harsh reality of a daily battle for survival, but the deeper meaning is the difference between a surviving business and a thriving business. With that in mind, there’s four key things to do to ensure you’re thriving: Know Where You Come […]

For many people, the ‘big dream’ is that of entrepreneurship. We are a tenacious and creative nation and it is maybe that unique combination of quirky and clever ideas and the guts to see a job through that tempts so many of us to step out of the world of steady salaries and into less […]