Tag: Social Media

Emma Mulquiney blogs about minding your social media manners.

“…it can sometimes be a minefield, trying to figure out what’s rude and what’s not in the digital space.”

Catriona Pollard blogs about using social media as a listening post for your business.

“A common error organisations make is assuming social media is where people go to share photos of their breakfast…”

Female business owners are leading the SME social media revolution, as their male counterparts fall behind in embracing and investing in these new channels.

Sonia Cuff looks at whether you should get involved with Google+ pages for business and brands.

“What Google+ does have in its favour (and always will) is its link with Google Search. Google Search results are now starting to display Google+ Pages and this may be the best reason to create your own Page.”

Google has officially made its new social networking site available to businesses and brands, so here’s how to set up a Google+ page for your small business.

Catriona Pollard blogs about ensuring your customers know about your social media presence.

“Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops.”

Have you met the new mobile, social customer? In this guest post for Dynamic Business, RightNow Technologies Brett Waters looks at the evolving social and mobile desires of Australian consumers.

Spammers have created a publicly available URL shortening service designed to block traditional anti-spam counter-measures, with Symantec warning social media users to be especially vigilant.

Catriona Pollard has some tips for building a successful business Facebook page.

“A Facebook page is a great tool for engaging with current and prospective customers. It’s so ingrained in the lives of people young and old & it’s not going away any time soon…”

In order to justify expenditure, it is essential for a business to measure its social media ROI. As with everything else in a business that costs money, changing to a new computer system or hiring another staff member, businesses rightly expect a return on the investment.