Despite all the hype about online shopping taking money away from local businesses, a new study has found close to 70 percent of local small businesses aren’t losing any sleep over threats posed by the internet.
Now’s the time for SMBs to reflect on the year gone and plan for the one ahead, and accounting expert John Corias suggests owners focus on five key areas when making plans for the next 12 months.
Is your New Year’s Resolution to promote your business better? Do you have no idea where to start? Then this is the perfect event for you. Learn the tips and tricks of how build your business through public relations (PR) and social media.
Networking and growing business contacts is vital to small business success, but traditional networking can be time-consuming and costly, making LinkedIn an ideal alternative for SMB owners. Here are some tips from LinkedIn for making its professional network work for you.
It might feel as if all you ever hear about is the importance of using social media, but according to Reckon’s Gerald Chait, the number of businesses actually using social media doesn’t match the hype surrounding these digital worlds. Does this mean it’s not right for every business?
Still not engaging with current and prospective customers on Twitter? Here’s how Catriona Pollard suggests you get started.
“To get people to want to follow your business’ Twitter account it needs to present a personality…”
The dispute between Twitter and Google over changes to Google’s search algorithm intensified overnight, as they publicly scrapped about what the changes mean for search results. Here’s what SMBs need to know about how the search changes will impact their online presence.
While some consumers admit business profiles on social networks influence their spending behaviour, KPMG has found a greater number look to official websites for recommendations and information.
Facebook still eluding you? Anna Cairo has some easy steps to get your Facebook for business strategy on track for 2012.
“A few key foundations need to be in place to support the process otherwise measuring ROI is challenging.”
Qantas has been listed three times in the annual PR Disasters Awards, after a spate of embarrassing PR glitches hit the airline in 2011. Are there any lessons SMBs can learn from Qantas’ mistakes?
