Tag: Social Media

Social media and online shopping is transforming retail. SAP retail industry lead Merjin Helle outlines the strategies retail leaders can adopt to take advantage of engaged customers.

Social business refers to this new paradox that we are all facing as small business owners. The way we do business has changed. Our customers want to connect with us in their preferred channels – not ours.

The stars weren’t exactly aligned when Craig Somerville decided to turn online marketing upside down in 2008. For starters, he was a 19-year-old uni student and the world had just plunged into a bitter recession.

Email can be a powerful tool in the marketer’s tool kit. Don’t get it all wrong.

It’s that time of year again. The time to reflect on what we did and didn’t achieve this year and make promises for the next year. Small businesses are no exception.

Visual imagery can make or break your business in the social media age. Introducing your staff online is one way to better connect with customers.

Advice for keeping your website free of malicious content and your sensitive information protected from theft.

Social media analytics can be a boon for businesses that use it wisely. Two founders of social data start-ups explain what they’ve learned so far.

Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.

LinkedIn isn’t just a good resource for professionals. When used the right way, it can be a powerful tool for businesses too.