Trolls can be distressing and the bane of anyone attempting to grow a social media brand, but they don’t have to be. Social media expert Carissa Hill said openly and effectively dealing with trolls was a good way to build trust and respect on social media. “I’ve had my fair share of haters, when building […]
Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, most people use mobile phones primarily for email, texts, internet search, social media and other apps rather than as a phone (ie. to make and receive calls)! Why? It’s true that there are many other forms of digital […]
Today in business, social media cannot be ignored. Most of your customers are likely to be active social media users on at least one platform… so if you’re not reachable online in a social way, you could be missing out. When used strategically, social media can be highly effective in building brand loyalty and driving […]
Instagram users in Australia will no longer be able to see how many ‘likes’ a post has a received under trial changes to “remove pressure” on the digital platform’s users. Instagram will on Thursday begin rolling out the trial update removing the total number of likes on photos and viewings of videos on user feeds […]
By Luke McNeal, Director, Workplace by Facebook A successful business is a business that gets the most out of its prized assets – its people. As a result, productivity is a primary focus for any leader of a business, large or small. With 77% of companies believing email is now an ineffective form of communication and 45% of employees […]
Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided […]
‘Digital transformation’ is a phrase we’ve all heard before, but there’s often an assumption that it’s only for industry giants and global enterprises. But this isn’t the case at all. Digital transformation has become more important than ever – even for small businesses – in a fast-paced, highly changeable world. In fact, Dell Technologies’ recent […]
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around […]
Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if […]
Following the privacy breach revelations which occurred in 2018, this year brings a new impetus for improving our social media security. Before we batten down the hatches, let’s go over some of the benefits of social networks. They have helped us get in touch with old friends and distant relations and are now more business […]
